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31 March 2010 07:45

6 Tips for Building Relationships with Journalists

by oseres
I was over at Robert Scoble’s blog Sunday night reading about the “Death of the Great Startup Launch.”  I’m not 100% sure that I understood his core thesis but I *think* it was that startup events such as Demo force such a zone of secrecy about what you’re working on (with a threat of being kicked out of the event for leaking your story) that they kill the ability for most companies to dazzle people with a great company launch and doesn’t allow journalists to triangulate with others in the market before going to press.  Oh, and Demo charges the startups $18,000.  Robert’s article is worth reading.

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