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October 2012

September 2012

New Levi's Ads on Flipboard Are Really Giant Catalogs | Digital - Advertising Age

by sbrothier (via)
Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones. Today it is introducing a new example: a "social catalog" for Levi's featuring the brand's "Go Forth" ads and a branded "magazine" that allows readers to shop Levi's fall collection and share images on Facebook and Twitter.

May 2012 » Archive du blog » Vers une standardisation des bannières riches mobiles »

by sbrothier
Lancée en fin d’année dernière, l’initiative Rich Media Designs for Mobile de Google se présente sous la forme d’une série de gabarits standardisés de formats publicitaires enrichis pour les smartphones et tablettes. Une démarche qui a visiblement reçu le soutien de la profession avec cette distinction récemment acquise : IAB names Google winner of their Mobile Rising Stars contest.

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last mark : 10/10/2012 21:45