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PUBLIC MARKS with tags "internet ads" & aol

June 2008

AOL、広告関連組織「Platform-A」を欧州へも展開 - ITmedia News

by kuroyagi
"AOLはこれまで、欧州ではAdvertising.comやADTECH、buy.atなどの広告事業を展開してきた。Platform-Aはこうした事業をまとめるほか、QuigoやTACODA、Third Screen Mediaなどの買収で得た検索や広告関連の技術も統合。広告主に対し、「最善のマーケティングツールと技術」を「1つの窓口から」提供できるとしている。"

February 2008

Yahoo Formally Rejects Microsoft Bid [SearchEngineWatch]

by kuroyagi
"AOL doesn't have its own search index, but licenses Google's, so an AOL tie-up would likely see Yahoo keep its search and search ad operations. AOL has been investing heavily in advertising technology, adding Tacoda (behavioral targeting), AdTech (ad serving, big in Europe), Lightningcast (video ads), Quigo (contextual ads) and Third Screen Media (mobile ads) to its newly formed Platform A business, built around the base of its ad network."

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last mark : 09/06/2008 03:50