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February 2008
MarkeZine：◎マス広告だけでは足りない時代の特効薬？統合型マーケティングの現状
by kuroyagi
"もちろん、広告ならばメッセージをコントロールできる、露出が確保されているなどのよい部分もあります。広告と広報、もちろんSPやWebも含め、それぞれの特徴を正しく理解して、統合的に実施するというアプローチです。"
September 2006
In Today’s Marketplace, Integrated Marketing Strategies are a Must
by MJBrito
It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant.
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