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June 2008
Petits essais sur de grands mots
by piotr
Variations autour de la culture d'entreprise, d'esprit d'équipe avant le web 2.0, focus chiffrés sur des grands phénomènes du oueb, réflexions sur n'importe quoi, avec n'importe qui mais pas n'importe comment.
April 2008
Conseil en stratégie Web
by piotr
Consultant en Stratégie Internet, je propose des missions d'audit et d'accompagnement aux Grandes Entreprises et PME innovantes de la région Rhône Alpes.
Ma double expérience en agence de marketing relationnel et en agence de référencement naturel me permet de diagnostiquer et d'agir à toutes les étape de vie d'un projet Web : Stratégie Marketing, Architecture Web, Stratégie éditoriale, Adaptation / traduction à l'International et visibilité.
February 2008
2007 : l'année de la relation
by tisienpo
Etudes : Tendances publicitaires
2007 : l'année de la relation
28/01/2008
« Depuis les années 2000, le discours publicitaire est passé d'une philosophie du bonheur à une autorité consumériste. L'année 2007 est caractérisée par une nouvelle puissance relationnelle de la marque, fortement influencée par le développement d'Internet », selon Françoise Hernaez Fourrier, directrice des Études Pôle Créations Publicitaires de TNS Media Intelligence.
Selon l'institut en effet, l'année publicitaire 2007 constitue un tournant et repose sur un nouveau paradigme : la relation. Le discours publicitaire est marqué par l'énorme influence d'Internet sur les autres médias en termes de dispositif de communication 360° et par une dilution des frontières entre la publicité et la communication hors média. La marque relationnelle dispose d'une nouvelle diversité de moyens, mais s'expose également davantage et doit désormais compter avec la réactivité des “consommacteurs”.
Cette puissance relationnelle s'exprime en 2007 autour de trois tendances d'expression : l'Intensité relationnelle ou "ART-VERTISING" qui introduit une nouvelle relation à la culture, la Transparence relationnelle ou "ALTER-TISING", qui s'inscrit dans un contexte général de moralisation de la société, et la Connivence relationnelle ou "AGREE-TISING", soit la communication interactive, fondée sur plus d'écoute.
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January 2008
November 2007
October 2007
September 2007
July 2007
May 2007
March 2007
Vargtimmen (1968)
by shadoko
Film à rapprcher de l'univers de David Lynch ??
A voir pour se faire une idée...
Recherche «géocosmique» : astrologie pour érudits
by anubis99
(via)
Le Conseil national pour la recherche «géocosmique» se propose «de rehausser les normes de la formation et de la recherche en astrologie» mais les preuves scientifiques de l'astrologie manquent toujours à l'appel.
February 2007
Nuzizo Online City
by cyberien
(via)
NUZIZO City is a culture engine designed to harness the genius of its dynamic citizens. It is a powerful resource for those who live here and those who choose to visit.
Nuzizo buzzes with the energy of People from every walk of Life, all living in neighborhoods reflecting the rich diversity of human experience.
Nuzizo is a place to realize connection. A place to create and explore. A place to influence thought, style, art, and the culture at large. A place to individually and collectively re-imagine how the world can be.
NUZIZO. One world. One city.
January 2007
Genealogy of Influence using Touchgraph
by boninmat
Cartographie interactive des influences entre 500 penseurs, philosophes, écrivains, scientifiques, artistes...
December 2006
November 2006
BuzzLogic: The Science of Influence
by cyberien
& 3 others
Influence moves markets. It’s a basic tenet of marketing. But until now, it’s been impossible to understand influence -- and who wields it -- within specific conversations taking place in social media.
BuzzLogic changes this dynamic by uniquely defining and measuring influence in social media, and by surfacing the key influencers who are shaping and defining markets, issues and reputations.
Through the lens of influence, BuzzLogic provides a means for marketing and communications practitioners to engage with social media in order to manage their brands, reputations, products and customer relationships. As a result, the confusion that has characterized social media is replaced by clarity – marketers can make sense of the conversations they care about. And they can do something about them.
At BuzzLogic, our mission is to apply the science of influence to the world of social media. This requires keen insight into dynamic conversational networks, a methodology premised on the idea that influence is in and of itself dynamic, and an ability to identify which participants in conversations are gaining or losing influence over time.
This is very different than “blogger A-lists” or other imprecise measures that can identify only who is popular, but not who is influential. And it is very different from the brand monitoring and analysis services that can describe what a small sample of bloggers was thinking a few weeks ago, not what is happening right now.
Only BuzzLogic brings both clarity and confidence to action in social media. BuzzLogic’s service enables brand and product marketing managers, corporate communications professionals, market researchers and customer service managers to actively monitor conversations that are taking place around their company, brand, products or competitors. They can quickly identify who the most influential participants of a conversation are. And they can engage with them to offer an alternative point of view, amplify key points or set the record straight. Once they are participants themselves in a conversation, they can then follow, track and understand the impact of their actions
Cymfony: Market Influence Analytics
by cyberien
Marketing and PR are no longer one way communication channels. People talk back to brands and companies on blogs, discussion boards, and an ever-evolving array of “consumer-generated media” formats. Sometimes they praise, sometimes they criticize, sometimes they even rant. The message the company intends to send may not be the same the consumer takes away after absorbing the spectrum of perspectives created online. The key point communicated may be stronger, or it may be weaker, but it surely changes.
This is what Cymfony calls Influence 2.0.™
Because messages are no longer one-way…because the reaction they stimulate becomes part of the message...measuring where a message appears and how many people see it is no longer enough. Companies need to capture the richness of the dialogue among people to understand how a message evolves.
Adam Eason, Hypnosis, NLP and Personal Development. Stop Smoking, Reduce weight - Do You Fancy a Hypnotic Take Away?
by adameason
& 8 others
I can remember when I was very young that when my Mum was doing the weekly shopping and I was either being towed alongside or sat in the trolley, we would fall prey to the shops clever psychology of putting sweets next to the counter. Usually, I would grab a packet of the sweets with the most colourful wrapping. When my Mum took them off me and put them back on the shelf, I wanted them more. I wanted that exact packet even more...
