PUBLIC MARKS with tags fashion & vogue

Aujourd’hui, la stratégie mondiale de Condé Nast c’est de dire, nous sommes des « brand builders » et pas un groupe de presse mais un groupe multimédia de media.

Vogue is one of the biggest, glossiest names in magazine publishing, and it’s just given its website a huge facelift. The site has grown exponentially in glamor and functionality with its latest iteration. Colors and typefaces are dramatic, images are huge, social sharing features are discreetly accessible and interaction opportunities are appropriate for this brand’s targeted users. All-in-all, it has established a better web presence for a very high-end publication.

On first glance the huge slider in the top could be mistaken for an annoying ad, taking up the entire page, but you quickly realize that this is an integral part of the site with the fantastic photography. I don’t mind that they mix ads into this area since it’s weighted toward content.

ANNA WEAVES HER WEB: Just what Anna Wintour needed: another project. On the eve of New York Fashion Week and a mere two days before her brainchild, Fashion’s Night Out — which, while ostensibly having little to do with Vogue, has more than five of the magazine’s staffers working on it full time — she is unveiling the new vogue.com.

Une vieille dame le Vogue français ? En tout cas, elle est drôlement à la page. Pour fêter ses 90 ans, l'édition française de Vogue va lancer le 27 septembre sa première application iPad. Elle proposera le contenu du magazine et de son portfolio ainsi que des vidéos inédites: un mini film d'animation réalisé par Steven Klein et un clip filmé par Inez van Lamsweerde et Vinoodh Matadin en très haute définition.