PUBLIC MARKS with tags fashion & magazine

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well.

So if Vogue Paris going in on a directional change? or are they just giving props to the legends that created this thing called “superfashion”? Apparently this has been the question on everyones pouted lips since Emmanuelle Alt replaced Carine Roitfeld as the editor and chief of the print media title.

So the Mert Alas & Marcus Piggott-photographed shoot isn't exactly original. Thus there are two questions raised: first, is the photo shoot, none the less, any good? And secondly, does the lack of outright originality matter?

I may have been the first fashion and style writer to call out big concerns about Emmanuelle Alt’s visionary capacity to lead Vogue Paris, but I’m no longer alone. It’s fine for Alt to lead the magazine in a new direction, but creative, captivating originality and freshness must rule. Carine Roitfeld is a tough act to follow. If she goes into the magazine business as rumoured, let Vogue Paris pray it’s only a semi-annual or quarterly.

Vogue is one of the biggest, glossiest names in magazine publishing, and it’s just given its website a huge facelift. The site has grown exponentially in glamor and functionality with its latest iteration. Colors and typefaces are dramatic, images are huge, social sharing features are discreetly accessible and interaction opportunities are appropriate for this brand’s targeted users. All-in-all, it has established a better web presence for a very high-end publication.

Other Edition is the leading developer of iPad, iPhone and digital magazine experiences - working with publishers and titles in over 20 countries and with brands to create great experiences for digital and mobile audiences. Our magazines have an audience of 4.3 million people - this audience is global, growing fast, and they are "super-influencers". Working with Apple, one of our main titles - the revolutionary culture, entertainment and fashion title, Interview magazine - is presented in over 210 Apple storefronts worldwide. Apple showcase it on gigantic iPads as "the best way to enjoy your favorite magazines". We agree - our iPad platform featured in Apple stores is our 1.0 experience, September marks the launch of our third generation 3.0 reader experience. This third generation platform launches 10 new functionalities including multitouch, broadcasting, shopping, dynamic navigation, enhanced in-page video play, brand channels, better in-app browsing, engaging new page-turn in landscape mode, and a subscription service.

As late as 1955, Vogue covers vacillated between serif and sans serif typefaces, as well as script faces and illustrative, photographic letters. It was after 1955 that the magazine appears to have legislated a consistent use of the all-capitals banner headline set in Didone lettering. Apart from minor details, it has remained absolutely fixed since then, the trade-dress of a powerful international franchise.

It only takes a glance at the cover of any recent Paris Vogue to see that something odd is afoot. There’s the hair for a start. Veering between the lank and the bushy, it never quite achieves the luxuriant waves that are the norm. All around are quirky touches: idiosyncratic typefaces, hand-drawn motifs and even collage. This may not sound like much, but in the context of fashion magazines Paris Vogue is doing more than bucking a trend; it is attempting to shrug off a genre.

Last month CondeNast announced iPad versions of 5 of their titles were being prepped,(not for Vogue and W yet!) . Interview, however, is taking the plunge. Back in February, a video demo of their iPad app ( see below) , showing the photography and text of the magazine intermixed with video and audio content.

Le magazine VICE est publié depuis octobre 1994. Originalement appelé Voice et imprimé en format fanzine, son ton intransigeant a immédiatement séduit les Montréalais anglophones dès sa première publication (oui, VICE est Montréalais d’origine). Aujourd'hui le magazine est distribué dans plus de vingt pays et son imprimé a atteint une circulation mondiale d’un million de copies. La version française de Vice magazine, lancée en Mars 2007, est tirée chaque mois à 80 000 exemplaires, distribués via un réseau national de 500 points (boutiques, galeries d'art, magasins de disques, bars, clubs...).

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