public marks

PUBLIC MARKS with tag facebook

23 July 2012

12 July 2012

09 July 2012

5 Essential Spreadsheets for Social Media Analytics

by Teulliac & 1 other
That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team)

12 Tips When Using Facebook Promoted Posts | Social Media Examiner

by Teulliac
Facebook has enabled you to pay for an individual post to be seen in more of your fans’ news feeds. You have probably noticed the new metric Facebook has on the bottom of every post showing how many people it reached.

Why The Current Facebook Engagement Rate Calculation Is Inaccurate | Wise - Facebook Analytics

by Teulliac
As the social media analytics field is pretty knew, it’s really important to understand how the metrics are computed. Let’s take for example, one of Facebook’s core metric : the “Engagement Rate”.  What is supposed to be measured with the Engagement Rate ? “The Engagement Rate measures how well your Fans interact with your content”. That’s a common definition. What’s that supposed to mean ? If you have a 0.02% Engagement Rate, it means 0.02% of your fans have engaged with your content, isn’t it ?

03 July 2012

30 June 2012

by gregg
Get the Daily Briefing Your top stories from Facebook and Twitter delivered to your inbox

29 June 2012

A Facebook Like Does Not Equal an Opt-in

by Teulliac
I’m writing this post while visiting Antwerp, Belgium as part of the Social Business Sessions I’m hosting along with The Fusion Marketing Experience. While here, I had an opportunity to spend time with several Belgian journalists. One of the notable conversations was with Erik Verdonck of Pub, a local magazine focused on the advertising industry. The three themes we touched upon are not only timely, but representative of the challenges that face marketers and strategists around the globe.

26 June 2012

Facebook et le « temps de cerveau disponible »- Ecrans

by bouilloire
De la pub sur facebook ? Pourtant il y a une extension magique pour ça : adblock plus pour firefox.

25 June 2012

24 June 2012

22 June 2012

20 June 2012

Period Table of Social Media

by Teulliac
Recently, we shared LUMA Partner's insane infographic showing how complicated social media has become. The post received a lot of feedback, largely centered around what was missing. There were a few major social media outlets that seemed near impossible to miss, mainly 2012's darling child Pinterest. The largest problem with LUMA's graph was that it was created in June of 2011, long before Pinterest became nationally popular. Never mind: hosting provider InMotion Hosting made a graphic a few months ago that included Pinterest and a few others, this time in the form of a periodic table. Put it this way, if you were going to try to tell your grandmother how she could advertise her organic blueberry business online, this is what you would use. It's still confusing, cluttered and ever-changing, but the periodic table provides at least some hope of creating a strategy to navigating the big social media networks.

Facebook Becoming More Popular Among Seniors

by Teulliac
Can you guess the fastest-growing demographic on Facebook? It’s not teenagers or college students, but their grandparents. According to the latest statistics from the Pew Internet & American Life Project, 53 percent of Americans 65 or older are online. Of that subset, 34 percent use social networking sites such as Facebook.

Introducing subscriptions and local currency pricing

by Teulliac
Today, we’re announcing two updates to our payments product: subscriptions and local currency pricing. New ways to monetize with subscriptions Many developers successfully monetize their apps with one-time purchases of virtual items. Beginning in July, we are launching subscriptions as another way for you to build your businesses on Facebook. With subscriptions, you can establish a recurring revenue stream and offer updated content or premium experiences for a monthly fee.

What Happens After You Click "Report"

by Teulliac
At Facebook we maintain a robust infrastructure that empowers our more than 900 million person community to help us enforce our policies by using the report links found throughout the site. While it is unlikely that you will have any problems with content on the site, it might not always be clear what happens once you do decide to click "Report." Today, we are excited to publish a guide that will give the people who use Facebook more insight into our reporting process.

19 June 2012

18 June 2012

5 stratégies pour attirer plus de fans sur Facebook | Jibéo

by fabifab
Landing Pages Facebook : 5 stratégies pour attirer plus de fans

14 June 2012

réseau social tourisme

by tyteu
mini facebook thématique tourisme

12 June 2012

11 June 2012

Best practices : 7 conseils pour bien créer et organiser ses campagnes Facebook [Dossier Facebook Marketing]

by Teulliac & 2 others
Après avoir vu les formats et les ciblages publicitaires proposés par Facebook, nous allons poursuivre notre dossier avec quelques conseils pour bien créer et organiser les campagnes. Segmentation de l’audience, détermination des enchères…

08 June 2012