August 2007

LukeW: Primary & Secondary Actions in Web Forms

I’ve had the pleasure of working with London-based usability firm Etre on several eye-tracking and usability studies focused on specific aspects of Web form design. One of these tests focused on the distinction between primary and secondary actions.
May 2006

Five days / five heatmaps - An Eye Tracking study from Etre (Day Three)

Today, it's Amazon.

Five days / five heatmaps - An Eye Tracking study from Etre (Day Two)

"Over the next five days, we'll be publishing Eye Tracking heatmaps from five websites. We'll give you our thoughts on each and hopefully you'll give us your questions, comments and analysis."
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(3 marks)