Sponsorised links
This year
Pub sur Internet : quelle efficacité ? | Choblab
by Chob
Une étude d’Ipsos donne des indications utiles sur la visibilité et l’impact de l’e-pub. Cette étude qualitative allie eyetracking et questionnaire de mémorisation en ligne.
CPMを殺しましょう, 絶対に生き返らないように
by kuroyagi
"広告の「価値」は、その製品の売れ行きへの貢献ですから、要素は複雑多様で（たとえば広告企画に込められているおもしろいクリエティビティ）、CPMのような単純な測度はありえません。"
Quelle campagne d'achat d'espaces pour développer sa notoriété ?
by Chob
(via)
En fonction de l’objectif fixé, les campagnes d’achat d’espaces online se déclinent de manières différentes. Premier cas : la campagne de branding qui vise a construire ou développer sa visibilité auprès de la cible.
Sponsorised links
2007
www.yieldex.com - Yieldex, Inc.
by cyberien
The company's technology allows publishers to have greater visibility into their available inventory, and move inventory around in order to deliver on more of their premium CPM buys"
2006
What If Media 2.0 Is Less Profitable Than Media 1.0? » Publishing 2.0
by dggit
(via)
"As consumers spend more and more of their media time online, ad dollars have been pouring into online media — the assumption has been that the billions of dollars that large companies spend on mass media advertising and marketing (i.e. TV ads) will ultimately follow the small company dollars online. If this assumption is correct, websites with the greatest command of online consumer attention, e.g. MySpace, will be the beneficiaries of this 1-to-1 transfer of marketing and advertising dollars to digital media.
But what if there’s a fatal flaw in this assumption? What if the transfer of marketing and advertising dollars online is not 1-to-1? What if the Internet has fundamentally lowered the marketing and advertising costs for big companies as it has for small companies? What if large companies can achieve the same sales objectives for a fraction of the cost of traditional mass media advertising? "
Which subjects generate more money per pageview? « Life is a venture
by dggit
Advertising is the main revenue sources for many websites but not all web pages are created equal. How much money can one generate per page view? It really depends on the contents of the web pages and the viewers. In general, the income per thousand pageview (CPM) can range from $1-$50 for most websites. Search, travel and local search seem to generate high CPM.
