Sponsorised links
This month
TNS Sofres - Résultats de la 5e édition du Podium de la Relation Client
by dimelo
Outre la mise en place de dispositifs de veille permettant une meilleure réactivité, les entreprises peuvent utiliser ces espaces d’expression pour réaliser de la co-création ou du co-design de produits sur des suggestions faites par leurs clients. C’est un gisement important et insoupçonné d’innovation : 25% des internautes interrogés se déclarent tout à fait intéressés pour intégrer une communauté autour d’une entreprise.
July 2008
"White-Label" Social Networking to Hit the Enterprise
by dimelo
Aima, the analyst behind the report "Grown Up? White Label Social Networking Targeting the Enterprise," says that although the "white-label market" -- in which vendors create unbranded applications for use by a wide range of corporate users -- is in its early stages when it comes to social networking, the potential demand is high: ABI forecasts that the market will be worth nearly $1.3 billion in 2013.
BuzzMachine » Blog Archive » Starbucks listens - at last
by dimelo
Following Dell’s Ideastorm, Starbucks has no opened a forum — also powered by Salesforce.com — where customers can make suggestions then discuss and vote on them. Starbucks, of all companies, with its loyal and opinionated customers, should have been doing this years ago. Every company should be doing it now.
Do Startup Companies Need Community Managers ?
by dimelo
(via)
I firmly believe that the community manager should be one of the first hires - right after a solid engineering group and before you invest in corporate marketing people
Marketing participatif : tout le monde s'y met mais c'est un boulot de pro...
by dimelo
Le marketing participatif séduit donc mais gare aux dérives. Chevrolet en a fait les frais en lançant sur Youtube une opération dont la vidéo la plus vue est une vidéo qui explique à quel point la marque pollue avec ses gros 4×4…
La problématique majeure c’est d’abord d’avoir une communauté qui peut répondre de façon qualitative à la demande ce qui est parfois laborieux surtout au démarrage d’un concours.
Sponsorised links
May 2008
Qu'est-ce que l'Atelier? | Atelier SFR
by dimelo
L’Atelier SFR est un site Web et bientôt mobile qui donne la parole aux clients SFR sur tous les nouveaux concepts de services, et vous permet de tester toutes les innovations SFR.
Qu'est-ce qu'un Community Manager ? - Newzy.fr
by dimelo
Le Community Manager a donc les fonctions suivantes : il va modérer en interne les discussions et les animer, au sein d'un forum, sur un blog, et sur tous les outils générant un contenu utilisateur sur le site.
April 2008
Quand le feedback client devient la source d'alimentation du CRM
by dimelo
Il y a fort à parier que l’Entreprise Feedback Management (EFM) gagne très rapidement une place centrale. Car qui mieux que le client lui-même est susceptible de fournir l’information pertinente pour mieux le connaître ?
A year later, sales of Linux on Dell computers continue to grow
by dimelo
The Linux-on-Dell idea emerged in February 2007, after CEO Michael Dell debuted a new company-hosted blog called IdeaStorm, where customer could offer ideas and input on prospective new products and services. More than 100,000 people posted comments about wanting to see the company sell computers straight from the factory with Linux preloaded.
My Starbucks Idea
by dimelo
& 4 others
You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Revolutionary or simple—we want to hear it. Share your ideas, tell us what you think of other people’s ideas and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started.
Can CRM Handle Web 2.0?
by dimelo
Now, so is Starbucks. Through MyStarbucksIdea, the company proposes to take suggestions from customers on what changes they would like to see Starbucks (Nasdaq: SBUX) make, Collier says in his post. The community then votes on their favorites and provides comments.
Collier thinks the site is a great idea -- and fervently hopes Starbucks doesn't flub it. He's not casting aspersions on the firm. He just believes, in general, that few companies are prepared to handle an onslaught of advice from their customers.
March 2008
Starbucks’ Bright Idea: Launch a Social Network.
by dimelo
Unlike other companies that have hoped to present social media tools for gaining free consults from their customers while also presenting new information to consumers, Starbucks is very straightforward with its desire to take your ideas into consideration.
February 2008
SaaStream: Changing your marketing mindset: 12 steps to the interactive future
by dimelo
Today, marketing is exploding with possibilities but also complexities as it reaches out into new forms of communication channels and increasingly engaging media. Marketers have an exceptional opportunity to use these new tools to reach their audience, even in a fragmented world. It is becoming essential for marketers to understand the context of the "new marketing", and prioritise what they need to do to develop customer engagement, build communities and maximise profit in a time of marketing confusion. Online and interactive marketing initiatives should indeed be considered as an effective divergence from traditional marketing mediums as marketers have the opportunity to engage customers in a "conversation" that is not just steered toward standardised product messaging.
January 2008
Denis Gancel (W&Cie) : "Les marques ne dialoguent pas assez avec leurs publics"
by dimelo
& 1 other
Oui, mais ce dialogue souterrain existe depuis longtemps. Internet ne fait que le faire remonter à la surface. Cela fait une dizaine d'années que le public cherche à se faire une opinion par d'autres sources d'informations que les marques elles-mêmes. Or en parallèle, on note un silence assourdissant des marques face à ce qu'il se dit sur elles. En fait, Internet les met devant un choix simple : continuer à être autistes ou sortir de leur mutisme.
November 2007
Le marketing d'influence doit prendre appui sur les 15-34 ans
by dimelo
& 1 other
L'étude NetObserver démontre la croissance de la production de contenu généré par les utilisateurs, sous la poussée des 15-34 ans. Ceci a une influence sur la réputation des marques, des produits et des services, dans la mesure où la consommation de ce type de contenu progresse en parallèle. Ainsi, si plus de 15 % des internautes ont donné leur avis sur un produit ou un service au cours des 6 derniers mois dans les pays étudiés (notamment 28 % des hommes de 15-34 ans au Royaume-Uni), ils sont encore plus nombreux à consulter des avis (notamment 45 % des hommes de 15-34 ans en France, 37 % des internautes de 15 ans et plus), et plus de 43 % à se fier "souvent" aux avis des internautes avant d'acheter (notamment 61 % des hommes de 15-34 ans en France).
October 2007
Dell Service Jumps from Zero to Hero
by dimelo
For Dell it has a happy ending. Dell started listening to its customers, giving conversations with them and turned things around. It has totally changed the way they think about their customer relationships.
September 2007
Branding in an age of User-Driven Innovation and P2P Production at TRENDWATCH DAILY
by dimelo
Opening a two-way (community-brand) flow of communication is the starting point to benefit from all the value brought by the network. Brands should engage more in opening up authentic conversations, in
order to create reputation and trust, instead of either remaining passive witnesses of this phenomenon or goofily entering the world of social networks.
Consumers have voice on Web 2.0 - International Herald Tribune
by dimelo
Companies everywhere are monitoring blogs and other online discussions for feedback on their brands, providing them with information about coming products and placing "viral" advertisements on video-sharing sites.
August 2007
Mass collaboration - some big changes are underway
by dimelo
there are some pretty fundamental changes happening to the way we do business. Driving all these changes is the notion that innovation happens faster when you open up and let the whole world help you - and if you can harvest that innovation your company will win out. This is happening now because the internet provides the platform (really the virtual space) which makes mass collaboration possible.
Dossier Grande Consommation sur le Journal du Net
by dimelo
& 1 other
Grande conso : la révélation Web
Alimentaire, entretien de la maison, hygiène-beauté, luxe, cosmétiques, habillement... Ces annonceurs n'hésitent plus à communiquer en ligne et à s'adresser aux consommateurs de manière parfois très innovante. Comment Internet grignote peu à peu les plans média.
July 2007
Product Development 2.0 [Dion Hinchcliffe's Web 2.0 Blog]
by dimelo
While the window on using the "2.0" suffix is probably closing, I thought it would be worthwhile to explore an especially significant trend in 2006 that will likely see much more widespread uptake in 2007. Specifically, I'm talking about building highly competitive online products by turning over non-essential control to users directly via the Web. For now, I'm calling this online business trend "Product Development 2.0", a concept that embodies the use of Web 2.0 concepts such as harnessing collective intelligence, users as co-creators, and turning applications into platforms, three of the most powerful techniques in the Web 2.0 arsenal.
Le consommateur se fait-il co-auteur de la marque grâce au Web2.0 ? par Jean Sébastien Loygue
by dimelo
Grâce aux plates-formes collaboratives dédiées au marketing, les nouveaux projets des marques impliquent les consommateurs de plus en plus en amont dans le marketing.
Toyota challenges Greek bloggers
by dimelo
For the launch of their new hatchback model, the Auris, Toyota Hellas wanted a digital campaign that would promote the new car's interior design and the feel drivers get when sitting inside the Auris' modern "cockpit". The campaign needed to actively engage consumers with the brand, to generate leads and "test-drive" requests.
La Fnac ouvre sa plate forme communautaire culturelle, FnacLive
by dimelo
L'intérêt d'un tel portail réside dans le dialogue permanent qu'il permet de
nouer entre la Fnac et ses consommateurs. FnacLive devrait à terme faire office
de livre ouvert sur leurs attentes, leurs critiques, voire même sur les tendances
des produits qui rempliront demain les linéaires de ses magasins.
June 2007
The McKinsey Quarterly: How businesses are using Web 2.0: A McKinsey Global Survey
by dimelo
& 1 other
By and large, executives are satisfied with their previous investments in Internet technology, and most are investing in trends that promote automation and networking online.
