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PUBLIC MARKS with tags comscore & SEMPO

30 October 2007 02:15

Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies

by kuroyagi (via)
“While search marketing has long been recognized as an effective direct response vehicle, it’s been largely overlooked by CPG companies who focus on brand advertising and promotional efforts to drive in-store purchasing,”

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offline purchase +   P&G +   search ads +   SEMPO +   yahoo! +  

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last mark : 30/10/2007 02:28