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PUBLIC MARKS with tags communautes & "etudes et marchés"

06 April 2009

Net Promoter - What Is Net Promoter? - How to Calculate Your Score

by irols
NPS is based on the fundamental perspective that every company's customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it that you would you recommend [Company X] to a friend or colleague? — you can track these groups and get a clear measure of your company's performance through its customers' eyes. Customers respond on a 0-to-10 point rating scale and are categorized as follows:

05 April 2009

29 March 2009

Marketing de communautés, la confusion identitaire - Veille enquête - Marché -

by irols
Levier opportuniste de business ou traduction logique d'un marketing de la segmentation ? Les tribus, identités et autres communautés investissent le discours des communicants. Jusqu'au vertige sémantique.

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last mark : 06/04/2009 22:58