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March 2008
A la une : La culture de la gratuité par Chris Anderson - Nonfiction.fr le portail des livres et des idées
by tisienpo
C’est le principal intérêt de l’article qui rompt avec l’idée que la gratuité des contenus est rendue possible par la seule publicité. Il y a des dizaines de modèles écrit-il, dont il énumère quelques prototypes : le "freemium" (une version gratuite grand public, une version payante, et très chère, pour un petit nombre de professionnels) ; le modèle publicitaire (que Google est en train de transformer considérablement) ; les "cross-subsidies" ; le "zero marginal cost" ; le "labor exchange" ou encore le modèle du "gift" (cadeau) etc. Avec toutes ces formes de financements indirects ou parallèles, la "gratuité va devenir la norme, non plus l’anomalie".
Christophe Le Bot » Magento dévoile son business model
by kasi77
& 2 others
Varien, éditeur de la solution e-commerce open source Magento, vient de publier son programme de partenariat et, par la même occasion, offre un peu de visibilité sur son business model.
February 2008
CMXtraneous: mySQL to be aquired by SUN
by mozkart
Well, it continues to happen and I'm not surprised. This time an open source company, mySQL, is bought by another company, SUN. I am curious, given the open source product development, as to the profits. See, a long time ago I heard a proprietary software developer laugh at the open source movement, something like "Someone is going to make a lot of money off of that and it won't be the contributors". Well it seems those words came to pass. The owners of mySQL are raking in a fortune while those who made it happen (the little people) got to participate.
CMXtraneous: The irony of open source software
by mozkart
Free, I like free. I use free stuff all the time. Firefox, Filezilla, 7zip, and Thunderbird every day, for example. My server is on some flavor of GNU/Linux with Apache, phpmyadmin, Horde, mySQL and PHP (which also includes, I’m sure, TONs more software). I have a Yahoo, Hotmail, Myway, Gmail, and AOL free email address. All of those have a variety of free to them, some are open source free (GPL, for example), some are closed source free, some are just used for free (like Google, for example) where there is no source to see. Now, with open source, it is more than mere “free” software – it carries a philosophy with it, that software should be free. The preamble to the license includes:
The licenses for most software and other practical works are designed to take away your freedom to share and change the works. By contrast, the GNU General Public License is intended to guarantee your freedom to share and change all versions of a program--to make sure it remains free software for all its users.
Now, where this all gets ironic is the drumbeat for donations. I have several extensions I use in Firefox and a couple of them make heartfelt, earnest pleas for money, after all, they spend considerable time creating the software. If I visit open source software sites that aren’t currently backed by a commercial company, 90% of the time they are asking/accepting donations (if the product is any good and widely used).
So … which is it? Is it free or do you want money for it?
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January 2008
Wordpress boosté après MySQL: le triomphe de l'Open Source! - Blogs - ZDNet.fr
by mozkart
Une autre société dont la valeur monte: c'est Automattic qui développe Wordpress. Elle vient de recevoir 29.5 millions de dollars (en partie du capital-risque et en partie des institutionnels comme le New-York Times) pour continuer à développer:
sa plate-forme de blogs Wordpress. Pour l'avoir maintenant utilisé n fois dans divers projets, je pense de plus en plus sérieusement à y basculer ce blog Media & Tech
Akismet son système peer2-peer pour lutter contre le spam. Si vous devez protéger le contenu UGC de l'un de vos sites, je vous le recommande chaudement par expérience personnelle.
Gravatar, son système d'avatars inter-blogs
BBPress, un logiciel de gestion de forums
Les chiffres d'Automattic (sur le blog de Matt Mullenweg, le père de Wordpress) à propos de Wordpress sont impressionnants:
5,880,790 de téléchargements de Wordpress depuis son lancement
1.8 million d'utilisateurs ont rejoint la plate-forme gratuite d'hébergement de blogs en 2007. Ils y ont créé plus de 25 millions de billets ayant eux mêmes généré 3.2 milliards d'impression de pages!
Ce contenu colossal a amené plus de 100 millions de visiteurs uniques!
des grands des médias comme the NY Times, WSJ, CNN, Fox, Time, People, Le Monde, etc... ont choisi cette plate-forme pour ne plus avoir à gérer leur propre infrastructure (c'est aussi le cas de ZDNet en France qui reprend quelques-uns de mes billets)
Automattic était évaluée récemment à 150-300 millions de dollars. Avec cette injection de capital, elle va pouvoir continuer à se développer pour accroître sa valeur.
December 2007
September 2007
Marketing Pop Culture: Internet Porn
by mozkart
An entertaining video on Internet porn--go ahead and watch it, 'cause you know you want to--produced by Good Magazine. This is a good example of cleverly using the conventions of a genre to attract attention and, at the same time, to convey information.
July 2007
Corbis, Getty, images amateur
by mozkart
& 4 others
Corbis and Getty would have you believe that there *is* in fact a wide disparity between the images that their professionals create and the images that us weekend warrior amateurs create with our Canon 5Ds and Nikon D200s. Between the images that they want us to sell for $1 to $50 vs. images that they sell for between $200 and $2,000.
Well this is pretty plain talk, but the fact of the matter is that there is not a hell of a lot of difference anymore.
By way of example, check out this search on Zooomr for sunflower ranked by awesomeness (our proprietary algorithm for determining rank and relevancy) vs. a current search for sunflowers on Getty images.
Zooomr sunflower search
Getty Images sunflower search
Now when you look at these two seaches. Ask yourself this. Are the images on Getty that much better? Is this image worth $370 for a half page photo in a magazine for a single month?
Aufeminin.com:le juste prix?
by mozkart
Aufeminin.com:le juste prix?
Le rachat d’aufeminin.com par le groupe allemand Axel Springer ne pouvait tomber au meilleur moment. Pendant que Bernard Arnault cherche à acquérir Les Echos et que le même groupe Springer hésite à se lancer dans l’aventure d’un nouveau quotidien national.Et alors? Direz-vous. Quel est le rapport? Le rapport est dans les prix. Le site crée en 1999 par Anne-Sophie Pastel et ses associés a été valorisé - en accord avec son cours de Bourse- 285 millions, soit 21 fois son chiffre d’affaires et 47,3 fois son bénéfice d’exploitation 2006. Les Echos, qui comptent parmi les marques médias qui ont mieux réussi leur diversification sur internet, ont réalisé en 2006 un C.A. de 126 millions. Sont-ils valorisés 2,6 milliards? Surement pas. Et pourtant, le prix qu’aurait proposé Bernard Arnault - soit 250 millions- semble être considéré par Pearson comme une occasion à ne pas rater, malgré la fière opposition des journalistes à la cession du titre.
Groundswell (Incorporating Charlene Li's Blog): What does Google really want for YouTube?
by mozkart
The San Jose Mercury News, among others, is reporting that Google's YouTube will begin checking content for copyrights, specifically in a test with Disney and Time Warner's content. They finally admitted they are using Audible Magic's clever system for checking copyrighted music, which the Merc reported earlier but Google wouldn't confirm.
Now Google is asking copyright holders to send them copies of videos to check against. Mark Cuban, ever the copyright defender and YouTube attacker, cried foul at that one.
Now I'll tell you what's really happening here (in my analyst's opinion).
Groundswell (Incorporating Charlene Li's Blog): Google YouTube: What it means
by mozkart
Is YouTube worth $1.6B? You betcha. That’s 4 cents per video stream ($1.6B divided by 100 million daily views * 365 days) and it’s still growing. Another way to think of it is that YouTube has roughly 50 million users (35M in the US according to Nielsen NetRatings, and probably another 15M worldwide) which comes out to $32 per user. It’s high, but it’s also reasonable.
June 2007
5 principles for Web 2.0 success - Jyri Engeström, Jaiku on social networking sites and social objects, London Geek Dinner 12 June 2007 - A Consuming Experience
by mozkart
5 principles for Web 2.0 success - Jyri Engeström, Jaiku on social networking sites and social objects, London Geek Dinner 12 June 2007
Startup Pricing Models: Free Forever, Freemium and Freedom To Pay
by mozkart
(via)
Startup Pricing Models: Free Forever, Freemium and Freedom To Pay
digg it | del.icio.us | StumbleUpon
Of the articles I’ve written on this site, the one on giving your software away for free continues to be one of the most popular (currently ranked as #2 on the site). In response to that article, I’ve received a number of comments. Some highly insightful, some a little misguided and some a result from what is likely misunderstanding.
I’d like to take one more crack at this whole “free vs. not free” aspect of software pricing for startups.
A VC: The Freemium Business Model
by mozkart
The Freemium Business Model
I wrote a post last weekend called My Favorite Business Model. I posted it earlier today. Here is how I described the business model:
Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc, then offer premium priced value added services or an enhanced version of your service to your customer base.
Daring Fireball: WWDC 2007 Keynote News
by mozkart
& 1 other
, 2 comments
But the primary reason is simply money. Safari is a free download, but it’s already one of Apple’s most profitable software products.
It’s not widely publicized, but those integrated search bars in web browser toolbars are revenue generators. When you do a Google search from Safari’s toolbar, Google pays Apple a portion of the ad revenue from the resulting page. (Ever notice the “client=safari” string in the URL query?)
The same goes for Mozilla (and, I presume, just about every other mainstream browser.) According to this report by Ryan Naraine, for example, the Mozilla Foundation earned over $50 million in search engine ad revenue in 2005, mostly from Google.
My somewhat-informed understanding is that Apple is currently generating about $2 million per month from Safari’s Google integration. That’s $25 million per year. If Safari for Windows is even moderately successful, it’s easy to see how that might grow to $100 million per year or more.
There’ve been many attempts to finance app development with advertising; what’s interesting about web browser search engine deals is that browser developers earn money – a lot of it – for ads that users were going to see anyway, just by performing the same search without the built-in integration.
November 2006
The Habits of Highly Effective Web 2.0 Sites (Dion Hinchcliffe's Web 2.0 Blog)
by nhoizey
& 1 other
(via)
design patterns and business models that seem to be powering the most successful Web sites and online companies today
01net. - Web 2.0 : la French Touch
by tisienpo
Des hommes, des idées, de l'argent, du haut-débit et des technologies matures. Depuis quelques mois, le Web hexagonal connaît un renouveau grâce à des start-up comme Netvibes ou Dailymotion.
Business model des sites web 2.0??? - Web Rank Info ™
by tisienpo
quelques billes sur le modèle économique du Web 2.0
October 2006
AgoraVox le media citoyen : Les sites purement communautaires ont-ils un avenir ?
by tisienpo
& 2 others
Quel est le modèle économique des sites communautaires ?
Mise à jour de Netvibes et précision du modèle économique! at Benoit Descary
by tisienpo
Nouveau netvibes et hypothèse sur la monétisation du service...
Quel est le modèle économique des sites communautaires ?
Cost Per Influence. Many-to-Many:
by tisienpo
Cost_per_influence... Quel est le modèle économique des sites communautaires ?
