PUBLIC MARKS with tag branding

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"ただ従来のある意味やりっぱなしの広告で、どんな表現（メッセージ）やどんなメディアによる接点が、売りに結びついたかの検証がほとんどできない（しない）文化で育った人だけでなく、日々広告のＲＯＩを追求されつつも、クリエイティブとは呼べないようなテキスト広告でも、どんなフレーズやワードにはクリックが多く、アクイジションするかを体験している人が、メッセージの表現の仕方を拡張していくことにすごく期待する。"

[en] political branding - graphisme

"There is significant correlation between brands’ appearing in the top organic search and sponsored placements and consumer brand affinity, recall and purchase intent,"

"「今よりもっと高級な領域に踏み込みたい」という場合も、同じ手法をとる。元祖ブランドの価格帯を上げ、必要であれば数量も絞り、やはり別ブランドを下位に新設する。こうして、もっとも歴史のあるブランドや銘柄が最上位となる構造を保つのだ。"

"Le groupe IHG (Intercontinental Hotels Group) s'offre une nouvelle image. Ainsi son portefeuille de marques Holiday Inn, qui comprend les enseignes Holiday Inn, Express by Holiday Inn et Holiday Inn Express, sera entièrement remodelé d'ici à 2010."

Comment les enfants perçoivent les marques ?

"Study suggests branding has powerful effect on preschoolers' diet By Steven Reinberg 8/6/07"

La mission a été baptisée Esperia, du nom mythique par lequel les Grecs désignaient la péninsule italienne dans l’Antiquité.

Une bière Ségolène, des cosmétiques Ségolène, des vêtements Ségolène...

packaging design

By Scott Goodson, the Founder of StrawberryFrog. © Scott Goodson click here: http://www.scottgoodson.typepad.com

Full service marketing agency based in Reading, UK

Blog sur le droit des marques. Marques insolites.

Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?

About Us Brandchannel.com launched on February 5, 2001, by Interbrand, as the world’s only online exchange about branding. It has grown to become a valuable resource to a growing database of subscribers and countless other readers. Brandchannel.com is committed to providing a global perspective on brands. Challenging viewers to think further about the important issues that are affecting brands now and in the future. To further enhance brand awareness, we offer tools and information including global listings for conferences, courses and careers, as well as links to other valuable industry resources. Brandchannel is not a one-way street; we provide the opportunity for an open exchange on the subject of brands and branding from practitioners around the world through features like online debates, and white paper submissions. Brandchannel.com is unique from other branding-related websites in that it is global in scope, offers original branding content, has an independent, unique voice, is easy to navigate, has no membership fees, and appeals to a wide range of skill levels. Brandchannel.com. The world's only online exchange about branding