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18 July 2006 02:45

Ice cream helps keep homeless warm

by bluexmass
In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.

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Apparel +   charity +   homeless +   ice-cream +   logo +   media-coverage +   public-relations +   publicity-stunt +  

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last mark : 18/07/2006 02:46