PUBLIC MARKS with tag "behavorial marketing"

Integrated Behavioral Targeting. wunderLOOP technology integrates all available information to enable precise targeting of Internet users. It continuously analyses users’ current behavior – what they click or their queries in search engines, for example – and compares in real time the wunderLOOP customer’s market research data from AGOF, Nielsen NetRatings and comScore, to name but a few, and, with the user’s consent, in-house data such as CRM profiles.