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17 July 2006 17:00

netFactor Rolls Out New Analytics Capabilities

by bluexmass
LEAD GENERATION TECHNOLOGY AND SEARCH engine marketing firm netFactor today is launching a product that tracks visitors to business-to-business sites and then matches certain visitors' IP addresses to their companies. The aim of VisitorTrack is not to ide

16 July 2006 17:00

Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots

by bluexmass
It describes a method by which an end user accessing the Internet via a wireless access point (WAP) would be served advertisements based on factors such as the geographic location of the WAP, a behavioral profile of users of the WAP, the vertical market s

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last mark : 17/07/2006 17:16