November 2014
May 2014
Parrot Introduces Oculus Rift-Enabled Drone
by sbrothierThe Bebop is tricked out with an HD video camera, built-in GPS, an array of image-stabilizing sensors and Oculus Rift compatibility.
April 2014
Augmented Reality Consulting
by realarealOur entire world runs on Information. We need information to perform a task, to gain knowledge or to teach our future generations the importance and essence of life. Without it, we would not have a history or a future. Man needs information to either develop his own self or the society.
Augmented Reality Development
by realarealWith Augmented Reality, one can walk through a street and find what he/she is looking for. You can look at a newspaper and have the products jump out of the paper and form holographic images that lead you straight to where the product can be found (very TOTAL RECALLIC, ain’t it?) The whole world looks like a gigantic computer screen that is screaming for information to be filled in, filtered in and used by us.
Augmented Reality Marketing
by realarealIt is a very well known saying that “A picture is worth a thousand words”. Be it in advertising, product development or any other field, the visual medium has definitely brought in new ways to showcase one’s products and hence the idea of advertising through handouts was born.
Is the Oculus Rift sexist? – Quartz
by sbrothierIn the fall of 1997, my university built a CAVE (Cave Automatic Virtual Environment) to help scientists, artists, and archeologists embrace 3D immersion to advance the state of those fields. Ecstatic at seeing a real-life instantiation of the Metaverse, the virtual world imagined in Neal Stephenson’s Snow Crash, I donned a set of goggles and jumped inside. And then I promptly vomited.
March 2014
'Game of Thrones' and the Oculus Rift took me from Austin to Westeros | The Verge
by sbrothierThe elevator at Castle Black rumbled beneath my feet. Cold air blasted against my face, reminding me yet again how hostile the environment was here at the Wall, the home of the Night's Watch. At the top, I looked down across the realm from the dizzying, almost impossible heights. I reached out to steady myself, the wind howling in my ears. That's when the scary part began.
March 2013
November 2012
ExtraBold. | More than a book | Serial Cut™
by gregg & 1 other“ExtraBold.” is the compendium of all the imagery of Serial Cut™, the Spanish design studio established in 1999, which focuses on art direction for international projects. The 320-pages book is printed on different kinds of papers, showcasing more than 150 projects from the early years till up to the present time. It contains AUGMENTED REALITY technology, giving you access to extra VIRTUAL & MEDIA CONTENT through a FREE APP for iPhone and iPad.
ExtraBold. | More than a book | Serial Cut™
by sbrothier & 1 other (via)“ExtraBold.” is the compendium of all the imagery of Serial Cut™, the Spanish design studio established in 1999, which focuses on art direction for international projects. The 320-pages book is printed on different kinds of papers, showcasing more than 150 projects from the early years till up to the present time. It contains AUGMENTED REALITY technology, giving you access to extra VIRTUAL & MEDIA CONTENT through a FREE APP for iPhone and iPad. The studio invited their 9 FAVOURITE INTERNATIONAL DESIGNERS to make an original piece, making then they made a REMIX in their own style, an open interpretation of the Serial Cut™ world. Learn more about the yummy great CONTENT of the book here:
Niantic Project
by greggIn an out-of-universe context, the organization behind the leaks is NianticLabs, a division of Google whose only other reported project to date is their Field Trip app. This ARG although involving it, seems unrelated to Field Trip, and its size and complexity leads us to speculate that it is for a completely new product, which may or may not share the emphasis on geolocation.
Ingress
by gregg & 1 otherMeet Ingress, a new free mobile app and alternate reality game made by Google launching today (on Android first, available as soon as it makes it through the Google Play release process).
Ingress is a project of former Google director of geo John Hanke and his Niantic Labs, a start-up team wholly inside of Google.
October 2012
Wonderbra révèle vos dessous avec un décoder très spécial | The rabbit hole
by sbrothier & 1 otherLa dernière campagne crossmedia de Wonderbra vous propose de décoder les messages à l’aide d’une application mobile (iPhone et Androïd. Dans le cadre de sa campagne de presse et d’affichage, l’application reconnait l’image de la campagne et affiche ne version plus « hot » du mannequin Adriana Cernanova égérie de la marque.
ARART Museum
by sbrothierRun ARART and overlay your iPhone or iPad to start your experience.
ARARTを起動してiPhoneやiPadをかざしてお楽しみください。
July 2012
The Dark Knight Rises Z+ for iPhone and iPod Touch
by greggWant to feel like you are IN the movie?
Get the official Augmented Soundtrack Experience from the makers of The Dark Knight Rises.
June 2012
Jekyll and Hyde Augmented Reality Book - All Examples - YouTube
by gregg (via)Jekyll and Hyde Augmented Reality Book
April 2012
Augmented Reality Browser: Layar
by gregg & 1 otherBrowse thousands of layers on the world's leading mobile augmented reality platform. Available for Android and iPhone.
October 2011
November 2010
5 Lives of Criss Angel - A&E TV
by sbrothierUse your mental skills and your Web cam to play your way through five challenging 3D mazes.
L’art se met à la réalité augmentée « La réalité augmentée | Augmented reality
by sbrothierQuand on connait les possibilités qu’apporte la réalité augmentée à améliorer la perception du réel à travers les technologies, on ne peut que devenir créatif et imaginer tout un tas de concepts. La vidéo ci-dessous vous présente le travail d’un artiste, Martin Kovacovsky, intitulé “Dr. Jekyll und Mr. Hyde” (cf wikipedia) qui a très bien utilisé la réalité augmentée à travers son oeuvre pour la rendre interactive et ludique. Je vous laisse admirer
October 2010
July 2010
High impact Packaging and Innovative Retail Marketing Solutions for Consumer Brands
by rikuniaku97IBC shell is a global turn-key creative and manufacturing resource with over 30 years of expertise providing innovative packaging, dimensional marketing tools and giftware for consumer brands. We are one comprehensive operation: ideation, inspired design, collaborative development, manufacturing, fulfillment, logistics and launch. All of this is delivered within a logical loop of vital information and feedback.
Site designed by Kyoko and www.icube-newyork.com