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PUBLIC MARKS with tag analytics

October 2012

July 2012

5 Essential Spreadsheets for Social Media Analytics

by Teulliac & 1 other
That’s why many social media marketers and power users are in constant search of free, efficient alternatives. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy) and use for social media analytics. They are free, highly customizable and extremely easy to use. Most of the scripts that run the spreadsheets are “public,” meaning you can access them from the Tools + Script Gallery menu (this also means they were reviewed and approved by Google Spreadsheets team)

Why The Current Facebook Engagement Rate Calculation Is Inaccurate | Wise - Facebook Analytics

by Teulliac
As the social media analytics field is pretty knew, it’s really important to understand how the metrics are computed. Let’s take for example, one of Facebook’s core metric : the “Engagement Rate”.  What is supposed to be measured with the Engagement Rate ? “The Engagement Rate measures how well your Fans interact with your content”. That’s a common definition. What’s that supposed to mean ? If you have a 0.02% Engagement Rate, it means 0.02% of your fans have engaged with your content, isn’t it ?

June 2012

How to Use the New Google Analytics Social Reporting Tool

by Teulliac
The new social media reporting tools from Google Analytics provides marketers free social media monitoring and measurement capabilities. The new reporting features provide the most value when coupled with Google+. This way, community managers gain insight around off-page activity as Google Analytics and Google+ are happily integrated.

February 2012

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June 2011

May 2011

April 2011

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December 2010

November 2010

Geckoboard - Realtime Business Status Board

by gregg & 4 others (via)
Together at last! Web analytics, CRM, support, infrastructure, project management, sales... all in one place. Geckoboard is a hosted, real-time status board serving up the indicators that matter to you.

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