October 2007
Search Marketing Vital for Brand Building and Driving Offline Sales for Consumer Packaged Goods Companies
by kuroyagi (via)
“While search marketing has long been recognized as an effective direct response vehicle, it’s been largely overlooked by CPG companies who focus on brand advertising and promotional efforts to drive in-store purchasing,”
July 2006
P&G Launches Influential Mom Network
by bluexmass
In exchange for receiving product samples, advance product information and discounts, individual mothers will be asked to share their opinions, fill out surveys, and participate in new product trials. The expectation is that these influential moms will ta
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