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PUBLIC MARKS with tag "Content Strategy"

2012

The Guide to Developing a Content Strategy for "Boring" Industries

by Teulliac
The goal of this post is to show the SEO community how to start thinking about how to develop a cohesive and integrated long-term content strategy (and not just one-off linkbait pieces). It won't be easy and definitely will not result in immediate returns, but if the goal is to build a sustainable and authoritative site in the long-term, the upfront costs can be justified. To show you the steps of how to create a content strategy, I've chosen what might be a seemingly "boring" industry (and an industry I knew very little about prior to writing this post), tires, to demonstrate how a content strategy is possible for all industries and all sites, and how a little research can go a long way. 

2008

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orange +   stratégie de contenu +   stratégie de marque +  

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