February 2006
小梅子 亂扯行銷:從播客 Podcasting 談行銷新趨勢
Podacsting 的媒體行銷重點，不在於將現有的廣播電台節目網路化，因為這樣所瓜分和影響的聽眾，其實還是原本使用同樣媒體的大多數人，只是媒介從收音機轉換成網路。
Podcasting 媒體行銷真正要影響的，是沒有收聽原本這些廣播節目的潛在使用者。
October 2005
1
(2 marks)
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