public marks

PUBLIC MARKS from toprank

September 2007

Local SEO Tips

Local search engine optimization tips from Paul O'Brien from Zvents.

June 2007

Best SEO Podcasts

466 people voted and the top podcasts about search engine marketing have been ranked.

May 2007

101 Essential Blogging Resources

A good collection of other people's articles and tips about blogging.

Blogger Relations

Pitching bloggers with news stories is not the same thing as pitching mainstream media. Here are some useful tips.

What's Old is New: Web Site Marketing Tips

Tried and true web site marketing tips with the added benefit of helping search engine rankings.

RSS - Blog Directories

Large list of RSS and blog directory submission URLs.

March 2007

TopRank Media Sponsor Search Engine Strategies NYC

Ranked in the top 1% blogs by Technorati, TopRank Online Marketing Blog is a leading resource for internet marketing resources, news, interviews and how-to articles about natural search optimization, paid search marketing, social media and online public relations.

January 2007

Dave Pasternack Predicts SEO is Dead

Dave Pasternack predicted SEO was dead in 2005, then again in 2006. Do I hear one for 2007? Three strikes and you're out!

The Lowdown on Web Designers and SEO

Can a web designer also optimize your web site? This article says maybe, or maybe not with several reasons why

SEO Benefits from Blogs

Specific examples of how blogs can help a web site's rankings and traffic from major search engines.

Must Read Search Marketing Blogs

Here's an annotated list of over 250 blogs about search marketing, blogging and social media along with an OPML file so the RSS feeds can easily be imported to your RSS reader.

December 2006

Public Relations Interview: Lee Odden » Small Business SEM

Matt McGee of Small Business SEM blog interviews Lee Odden from TopRank Online Marketing on public relations for small business.

Interview: John Slade Yahoo!

Lee Odden of interviews Senior Director of Global Product Management for Yahoo!, John Slade, on the new Yahoo Search Advertising platform often referred to as Panama.

Five Myths About Search Engine Optimization

SEO expert Lee Odden dispells some of the common myths about search engine optimization.

Yahoo! Publisher Network » Lee Odden » Signal to Noise

Article on the Yahoo! Publisher Network blog about small business, low cost online marketing by Lee Odden of TopRank Online Marketing.

November 2006

Social Media Release Optimization

One of the key components of the presentation I gave this morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull.

TopRank CEO to Speak on Two Panels at WebmasterWorld Pubcon Conference

Lee Odden, CEO of TopRank Online Marketing speaks on two panels at the WebmasterWorld Pubcon conference in Las Vegas.

New Google, Yahoo, MSN Eye Tracking Report

Enquiro has announced the release of a new eyetracking study that takes an in-depth look at interactions with Google, Yahoo! and MSN using eye tracking methodology.

Interview with Adam Lasnik of Google » Online Marketing Blog

This interview clarifies Adam’s role with Google as well as some of the most common webmaster questions/issues, his thoughts on the common sense of site optimization (think about the user!), long but satisfying days at the Googleplex, the Google Webmaster Help Group, the increasingly important role of Google Base and his thoughts on SEO certification.

October 2006

Blog PR : Business Blog Consulting

Getting blogs to cover your news can be tough. Here are tips on pitching blogs from blog marketing and online PR expert, Lee Odden.

WebPronews Search Marketing Articles by Lee Odden

Collection of search engine marketing, blog optimization and online public relations articles by Lee Odden, CEO of TopRank Online Marketing.

September 2006

Resources for New Media and Social Media PR

List of resources for new media public relations and social meda press releases from Lee Odden at

Learn SEO from Google » Online Marketing Blog

WebmasterWorld has an interesting thread pointing out a seminar to be held Sept 18th at Catholic University called, “Optimizing Your Websites for Google Search”. What’s interesting about it is that the seminar is being taught by Adam Lasnik from Google for a measly $30. Here’s the description:

August 2006

New Rules for Social Media Optimization » Online Marketing Blog

There is an exceptionally interesting meme developing around the idea of social media optimization, which is a set of tactics used to optimize web sites and blogs in order to generate traffic from search engines as well as from social media such as social networking sites, photo and video sharing and social bookmark sites.

June 2006

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