PUBLIC MARKS from sbrothier with tags ipad & "social TV"

La création du département "Nouvelles écritures" au sein du groupe public en août 2011 a clairement imprimé le rythme aux équipes de production. Des pages Facebook dédiées aux émissions, en passant par des applications tablettes et smartphones d'information en temps réel (FTV Info) ou de télévision de rattrapage (Francetv Pluzz), avec guide TV, direct et personnalisation, tous les secteurs sont abordés. France 5, quelques mois après le lancement de son application Zouzous destinée aux enfants, va bientôt proposer un nouveau service sur iPad rattaché à l'émission "C à vous", afin de mixer social TV et télé connectée, de façon immersive et synchronisée (par marquage sonore) en direct avec l'émission diffusée à l'antenne. Les espaces cuisine, séjour ou salle à manger du loft d'Allessandra Sublet permettront de retrouver les éléments diffusés et d'interagir avec les chroniqueurs et les invités.

Depuis quelques mois, les chaînes de TV ont décidé de se lancer dans les expériences de second écran. Un concept que nous avions approché lors de l'arrivée des nouvelles chaînes de la TNT, mais qui se renforce avec des applications de plus en plus complètes. Désormais, vous pouvez regarder, commenter mais aussi interagir avec le programme. Une belle promesse qui pourrait cacher des choses intéressantes... ou pas. Nous avons décidé de faire le point en commençant par « Devant ma TV » de M6, exploité pendant l'émission « J'ai décidé d'être heureux ».

Civolution’s SyncNow product offering provides a robust and cost efficient content identification platform which can power a wide range of TV companion services. These applications can include advertisement placement and replacement, live voting, polling, social media opt-ins, content-related (clickable) overlays, etc. SyncNow can use fingerprinting and watermarking technologies for accurate and rapid synchronization of interactive content. SyncNow reference fingerprint databases includ

During the last years, our design studio has been involved in many different projects – from designing mainly websites and desktop software in our early days, to smartphone apps, prototypes for TV interfaces and more recently, applications for tablet devices. Working for all those devices was interesting and challenging. Not just because of the diverse screen sizes and input methods, but because we learned in our user research how different the contexts are in which these gadgets are used.

To create applications and systems that are easy to use, it is crucial to understand the user and the context in which the app will be used. Understanding the context helps design systems that anticipate use cases at a relevant time of use. The more unobtrusive and transparent the experience is at the time of use, the better the design. This means the user does not have to think about the device he is using, changes in the environment, or changes in context, and can rely on great functionality and ease of use independent of his situation.

Are you Team Coco? Sure you are. So check out your mobile options for keeping up with the latest from Conan O’Brien & crew. It’s like having a teeny-tiny late-night talk show with you at all times — in a sexy techno-gizmo that vibrates!

HBO is revving up the hype machine for this weekend’s Game of Thrones premiere. Yesterday, HBO GO launched on the Xbox. Today, it appears that HBO GO’s interactive features are coming to their iPad app. Previously, from what I can tell, the interactive features were only accessible via the HBO GO website and not on the HBO GO app for connected devices such as the Roku, Xbox and Samsung Smart TVs. The Boxee already has access to the interactive features as it runs a web browser based version of the app. For Game of Thrones, HBO built a number of interactive features that would pop up during episodes. Given the complexity of the story, the interactive features provided additional information on family trees, characters, the houses and a map of the Seven Kingdoms. A web version of the interactive features can be found here. HBO has stated that the interactive features resulted in viewers watching episodes multiple times.