PUBLIC MARKS from phdunay with tag "Renee Mauborgne"

This was one of the most shocking and provocative statements I heard at last weeks World Innovation Forum by HSM. I think I might have even gasped when I heard him say that, but he wasn’t saying it just to be provocative. What he meant was that it could be successful as a product but the problem is there were plenty of existing competitors at the high end of the market that will not be welcoming to the innovation.