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02 April 2007

Tipping Point - Net Version

by 2 others

What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. Tipping Points are a reaffirmation of the potential f

epidemics social people tipping message group change epidemic ideas information point context contagious important stickiness number small world behavior mavens