February 2006
Audi A3 the H3IST
Audi A3 经典案例总结
It might just change the world
by 2 othersWe Are What We Do is not a charity, or an organisation, it calls itself a ‘movement’. They don’t want your money, they just want you to join in. They're not hardcore activists, it’s all about doing the little things that can change the world.
The campaign focuses on a different every day action with interaction in the banners mimicking the action itself.
Most of the work was done pro bono and the media strategy was to have distressed inventory on relevant sites.
英文版红色站,介绍红色中国的站点
by 1 otherMaoPost对于红色中国的介绍十分详细,从上个世纪50年代开始直至90年代末的各个历史时期,从平民百姓的生活到叱咤风云的国家领导层,几乎包括了社会生活的方方面面。
IKEA网站
厨房展示,令人惊叹的立体全景影像效果应用
汉堡王新品Whopperettes主题网站
Add or subtract ingredients to make your perfect Whopper sandwich, then sit back and enjoy the show.
The Zero Movement
可口可乐Zero,运用幽默手法,Blog应用,人际传播
The Stolen A3
Audi A3 虚拟的网络故事
December 2005
芙蓉姐姐新男友曝光
假新闻
Coca-Cola Zero 可口可乐Zero饮料网站
以Chill为主体,个性化隐藏3D图片
Munchables Interactive Website 零食品牌宣传网站
个性化自己的房间,好玩
ONEIFY-百事子品牌ONE饮料网站
围绕ONEness展开,卡通人物手牵手为主题,展现团结大同的品牌理念