PUBLIC MARKS from kuroyagi with tag "social media"

"Among survey participants who were exposed only to paid search ads for specific products, 23 percent searched on product terms after seeing the ads. However, when paid search was combined with social media marketing relevant to those products, 38 percent of respondents searched on product terms. More impressively, when paid search was combined with social media influenced directly by the marketer, 65 percent of respondents searched on product terms."

We asked the advice of Barry Schwartz, one of the big guns over at Search Engine Round Table, which gets about 250,000 unique visitors each month. His advice is delicious. We think you’ll dig it.