PUBLIC MARKS from kuroyagi with tag "Search Engine Marketing"

"Both of the retailers are receiving the search traffic from the portfolio of branded terms in opposite ways. For Radioshack.com, 100% of the traffic from the Circuit City Terms was from paid search over the 4 weeks ending April 4, 2009. With Bestbuy.com, all of the search traffic was driven by organic search results during the same timeframe. "

SES Web Site Re-Launch

The study, entitled "Close the Loop: Understanding Search and Display Synergy," found that when combined, search and display advertising deliver profoundly better results than when used independently.