PUBLIC MARKS from irols with tag lego

LEGO Cuusoo: This is a great example of how a company can combine different approaches in order to get external ideas and input into their innovation process. They work with a partner on the platform itself (Cuusoo), they use crowdsourcing (10,000 supporters needed for suggestions) and they reward the individuals (co-creation between LEGO and individuals). I really look forward to seeing other open innovation portals from LEGO

Les pratiques de loisir des enfants  une recherche qualitative à caractère international dans le champ de la consommation (Allemagne, Autriche, Chine, France, USA, Suisse)   Demande de Lego, Danemark

Augmented Reality

Conny Kalcher from LEGO Company addressed the topic of growing brand ambassadors.  The name LEGO comes from Danish words that mean "play well," and most agree that LEGO makes that a driving passion for the company as well as for the customer/consumer. Did you know that there are 52 LEGO bricks for every person on earth? In many cultures, when the idea of creative play is discussed, LEGO enters the conversation.

From the presentation delivered by Conny Kalcher from LEGO Company, there were a number of points made from which you could choose a key takeaway such as...working for LEGO is so cool! to the importance of understanding your customer affinity groups and how to segment them. However, for me there was one comment that stood out from all the others Conny made: "Listening to the customer is a commitment to taking action."

Détournements

This is LEGO Digital Designer. The program that lets you build with LEGO bricks on your computer. Learn more about LDD and how you get started by using our new tutorial movies.