February 2013
January 2013
February 2011
User-Friendly SEO
perior to, say, "Manage Your Fleet Productivity".
When people scan a web page, their attention is drawn to the headline. If they have to pause for even a few seconds to discern its meaning and relevance, they may just click away instead.
Using keywords in the headline helps readers, which is why search engines like Google reward the practice.
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