18 July 2006 02:00
Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight.
17 July 2006 15:00
BtoC Search Marketing Tactics
Pay per click; Site optimization; Optimized press releases; Blog marketing; Paid inclusion and shopping feeds; Cross promotion and integration; Email promotions (Augmented with RSS feed); Affiliate programs
16 July 2006 17:00
1
(3 marks)