18 July 2006 13:00
Click Fraud Up from Last Quarter
About 14.1 percent of clicks on text ad links are fraudulent, according to a new report scheduled to be released today from Click Forensics, the Associated Press reports. That's up from 13.7 percent three months ago. A recent report from Outsell estimated
17 July 2006 03:00
AdWords - Wikipedia, the free encyclopedia
AdWords is Google's flagship advertising product, and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads.
Google AdWords Help Center: How do I select sites by category?
This week, we released category site selection for the site tool. This allows you to browse sites by category, making it easier for you to find and include sites that are relevant to your products or services.
16 July 2006 19:00
Contextual advertising - Wikipedia, the free encyclopedia
Many advertising networks display text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown.
16 July 2006 17:00
Crystal Contextual Technology Acquired by Ad Pepper
Crystal unit Crystal Semantics uses statistical algorithms and linguistic tools (which it terms Textonomy) to bring contextual relevance to ads targeted on a web page, analyzing all the words on a web page - not just keywords - to figure out its context a
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