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PUBLIC MARKS from bluexmass

17 July 2006 03:00

Market Wire - Wikipedia, the free encyclopedia

Market Wire is the third largest newswire in the U.S. A full-service distributor of company press releases and financial news announcements.

PR Web - Wikipedia, the free encyclopedia

PRWeb is a company that distributes press releases over the Internet and via email and RSS feeds. Distribution partners include Yahoo! News, Lycos News, Topix.net, Excite News and eMediaWire.

Business Wire - Wikipedia, the free encyclopedia

Business Wire disseminates full-text news releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases and other audiences.

17 July 2006 02:45

PR Newswire - Wikipedia, the free encyclopedia

PR Newswire is the global leader in news and information distribution services for professional communicators.

PR Newswire Testing SEO Press Releases

Apparently it is to be a 5 day listing on the home page of PR Newswire. There are 10 releases to start and they are being auctioned off over at eBay.

Increasing Your Online Presence with Digital PR

Optimizing a news release is similar to optimizing a website: 1) write a release with specific, relevant keywords; 2) include a URL in the release that either links to your company's homepage – or even better – the page within your site that is design

17 July 2006 02:15

Rebranding - Wikipedia, the free encyclopedia

This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company.

17 July 2006 02:00

Product placement - Wikipedia, the free encyclopedia

Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange.

Advergaming - Wikipedia, the free encyclopedia

Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint.

Branded entertainment - Wikipedia, the free encyclopedia

Branded entertainment is the combination of an audio-visual programme (TV, radio, podcast, etc.) and a brand.

Viral marketing - Wikipedia, the free encyclopedia

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness

17 July 2006 01:45

Street furniture - Wikipedia, the free encyclopedia

Street furniture is a collective term for objects and pieces of equipment installed on streets and roads for various purposes, including benches, bollards, post boxes, phone boxes, streetlamps, street lighting, traffic lights, traffic signs, bus stops, gr

Flyer (pamphlet) - Wikipedia, the free encyclopedia

A flyer is a single page leaflet advertising a nightclub, event, service, or other activity.

Digital signage - Wikipedia, the free encyclopedia

Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to spe

Billboard (advertising) - Wikipedia, the free encyclopedia

A billboard or hoarding is a large outdoor signboard, usually wooden, found in places with high traffic such as cities, roads, motorways and highways.

17 July 2006 01:15

资讯型广告 - KeyinWiki

资讯型广告通常伪装成一般的电视节目,例如脱口秀、综艺节目、益智节目、生活新知…等等,并重复在不同时段甚至不同频道播出,一般阅听人并无法在第一次或甚至多次观看後,察觉节目究

Infomercial - Wikipedia, the free encyclopedia

Infomercials are television commercials that run as long as a typical television program (roughly thirty minutes or an hour). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late

Talk show - Wikipedia, the free encyclopedia

A talk show (U.S.) or chat show (Brit.) is a television or radio program where a group of people come together to discuss various topics put forth by a talk show host.

17 July 2006 01:00

Publicity stunt - Wikipedia, the free encyclopedia

A publicity stunt is a planned event designed to attract the public's attention to the promoters or their causes. Publicity stunts can be professionally organised or set up by amateurs.

Interest group - Wikipedia, the free encyclopedia

Lobby groups are established to influence government policy, corporate policy, or public opinion. These groups purport to represent a particular interest. When a lobby group hides its true purpose and support base it is known as a front group.

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