18 July 2006 02:00
40 Million Surfers Are Online Daily Just For Fun
Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
Event Marketing
When using the words "event" and "marketing" together one must differ between two concepts with regard to their purpose. One concept is using an event as a marketing tool incorporated in the marketing mix of a destination in order to attract certain types
Ice cream helps keep homeless warm
In return for financial help for the centre, the nuns have offered to have Ben & Jerry's logos stuck on the backs of new warm jackets for homeless people. A pilot project began last week, with 50 homeless volunteers wearing the jackets.
How to Reach American Millionaires
The most effective way to reach wealthy consumers online is through search engine results-- including paid placements. In fact, search results are the only online marketing method viewed as more effective than ineffective by wealthy consumers themselves.
Conversion Rate - definition, information, sites, articles.
The relationship between visitors to a web site and actions considered to be a "conversion," such as a sale or request to receive more information. This metric is often expressed as a percentage.
Lead generation - Wikipedia, the free encyclopedia
Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors.
How to Advertise on Social Networking Sites
If I know that my buddy is on the market for a new car, I'll think there's a better chance he'd appreciate a Toyota ad more than a random punch-the-monkey banner.
Customer Reviews Really Do Impact Sales
Customer reviews have a significant impact on what books consumers buy at online bookstores, with negative reviews carrying more weight.
18 July 2006 01:00
Advertising Advice from the "Got Milk" Man
For the Milk Processors, we have come up with a Web site that ties into wild postings we did that talk about lost cows. We suggested that the cows were abducted by aliens. Do you know what happened to this cow? Have you seen her?
A Web Site So Hip It Gets Laddies to Watch the Ads
Heavy has attracted mainstream marketers like Virgin, Sony, Unilever, Verizon, NBC Universal and Burger King, often by blending content with advertisers' products.
17 July 2006 21:00
17 July 2006 18:00
Summer House Draws Influencers to Spread the Word
A Boston marketing firm, CerconeBrownCurtis, set up the Summer House, describing it in brochures as an ``experiential marketing opportunity" -- a place to position products in their natural settings where hard-to-reach editors can taste, touch, smell, tes
Strategic Commenting: No blog is an island
Find the blogs your audience are already reading. Read the posts and comments for a while so you become familiar with the conversation already in progress. Respect the venue and the people already there. Spot your opportunity. Write a posting in response
Use of buzz marketing on the increase
In the UK, buzz marketing is on the rise. That's the key finding of a new survey from CommentUK. According to the survey, 65% of UK marketers plan on implementing a live buzz campaign in 2007. Interestingly, 85% of those marketers indicated it would be th
Advertising agency - Wikipedia, the free encyclopedia
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for their clients. An ad agency is independent from the client and provides an outside point of view
17 July 2006 17:00
把社會議題轉換成企業策略(下)
企业若能因势利导、借力使力，说不定还能从变动的社会政治力中发掘新的产品或市场策略
Save the Children to discuss digital ads
Save the Children has used a variety of digital agencies for one-off campaigns in the past. It launched a viral and online ad campaign this month, created by Wheel, to promote sales of flip-flops it has created with the Brazilian sandal manufacturer Carar
