16 July 2006 19:00
Outdoor advertising - (Marketing & Web): Definition
Any form of advertising visible in the outdoors, such as billboards, transit cards, and even sky writing by airplanes. Three main sectors: 1) Advertising on Street Furniture; 2) Billboards; 3) Transport
16 July 2006 18:00
Publishing - Wikipedia, the free encyclopedia
Publishing, in the narrow sense, meaning on paper, mainly via books, magazines, and newspapers.
16 July 2006 17:00
Google Local GeoAds in Beta
A search on Google Local may bring up not only the familiar red balloons signifying the location of the searched-for product/service but also, sometimes, other icons (e.g., a coffee cup) that when clicked on show a PPC ad with logo, hyperlink, street loca
Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots
It describes a method by which an end user accessing the Internet via a wireless access point (WAP) would be served advertisements based on factors such as the geographic location of the WAP, a behavioral profile of users of the WAP, the vertical market s
BlogFonk
Sisters and the homeless helping each other. Donators get the opportunity to have their ads on coats worn by homeless people. A win-win situation for everyone! The campaign received a lot of free publicity, which is beneficial for the sisterhood. The part
Publicis Dialog puns on ass shaking for new Renault viral
The campaign backs the new, 2006 model Renault Megane, which is being promoted with an above-the-line campaign based on the theme "still shaking it". The viral is simple and based on a pun on the word "ass". When a visitor lands on the Still Shaking It
Crystal Contextual Technology Acquired by Ad Pepper
Crystal unit Crystal Semantics uses statistical algorithms and linguistic tools (which it terms Textonomy) to bring contextual relevance to ads targeted on a web page, analyzing all the words on a web page - not just keywords - to figure out its context a
16 July 2006 05:00
Miva signs 118 118 as first pay-per-text partner
The TXT//AD service lets advertisers buy space in the text messages sent by 118 118 in response to customer directory enquiries. The advertisers' messages will appear underneath the original number the customer requested through 118 118.
P&G Launches Influential Mom Network
In exchange for receiving product samples, advance product information and discounts, individual mothers will be asked to share their opinions, fill out surveys, and participate in new product trials. The expectation is that these influential moms will ta
BlogAds Says 'Design Our Logo, Please'
Rather than hire a design firm, BlogAds turned to bloggers to submit new logo designs, offering $1,000 for the winning design and $300 to the blogger whose post either referred or inspired the winner.
