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PUBLIC MARKS from bluexmass

16 July 2006 23:00

Facelift (product) - Wikipedia, the free encyclopedia

A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.

16 July 2006 22:00

Public relations - Wikipedia, the free encyclopedia

Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.

16 July 2006 20:00

Streaming media - Wikipedia, the free encyclopedia

Streaming media is media that is consumed (read, heard, viewed) while it is being delivered. Streaming is more a property of the delivery system than the media itself. The distinction is usually applied to media that are distributed over computer networks

Click-through rate - Wikipedia, the free encyclopedia

CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of persons who clicked. This is an important difference because if one person clicks 10 times on the same advertisement instead of once

Cost Per Mille - Wikipedia, the free encyclopedia

CPM (Cost per Thousand) advertising is the most common basis in the business and is used for most display advertising and rich media (and newspaper, magazine, radio or tv).

Cost Per Click - Wikipedia, the free encyclopedia

CPC (Cost Per Click) advertising is also performance based and is common in search marketing, where it is often known as Pay per click (PPC). In this scheme, an advertisement may be displayed (and assumedly viewed) many times, but the advertiser only pays

Cost Per Action - Wikipedia, the free encyclopedia

CPM (Cost per Thousand) advertising is the most common basis in the business and is used for most display advertising and rich media. This scheme most closely resembles offline advertising, wherein the advertiser is paying for exposure of their message to

Search engine optimization - Wikipedia, the free encyclopedia

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Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website b

Spam (electronic) - Wikipedia, the free encyclopedia

Spamming is the abuse of electronic messaging systems to send unsolicited, bulk messages. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media.

Content promotion

Many major search engines will promote an advertiser's content or their own content on their search results pages. This is usually done in a separate area from the editorial results.

16 July 2006 19:00

Paid inclusion

Advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given.

Paid placement

Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.

Paid inclusion - Wikipedia, the free encyclopedia

In paid inclusion, a site owner pays a fee in order to have web pages included in a search engine's editorial listings.

Banner advertising - Wikipedia, the free encyclopedia

The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect

Contextual advertising - Wikipedia, the free encyclopedia

Many advertising networks display text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown.

Rich-media-advertising - Wikipedia, the free encyclopedia

The display advertising portion of online advertising is increasingly dominated by rich media, generally using Macromedia Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the re

Affiliate marketing - Wikipedia, the free encyclopedia

Affiliate Marketing is a popular method of promoting web businesses in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts.

Search Engine Advertising Chart

The process of paying money to search engines or directories to enhance a site's position; paid placement and paid inclusion programs are included.

Opt-in e-mail advertising - Wikipedia, the free encyclopedia

Opt-in e-mail advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it.

Radio commercial - Wikipedia, the free encyclopedia

A radio commercial (often called an advert in the United Kingdom) is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of radio. Most commercials are produced by an outside ad agency and, and airtime is

Television commercial - Wikipedia, the free encyclopedia

A television commercial (often called an advert in the UK) is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television. Most commercials are produced by an outside advertising agency.

Out-of-home advertising - Wikipedia, the free encyclopedia

Out-of-home advertising (OOH) is essentially all type of advertising that tries to reach the consumer while he or she is not at home. In negative terms: it is neither broadcast, nor print, nor internet advertising.

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