May 2010
How to Avoid Destruction
Moving on is a part of life. Every day people discard and destroy objects that are no longer meeting their needs; things that have outlived their usefulness. Our possessions are not the only things vulnerable to being discarded or destroyed; businesses are at risk as well. If enough of our customers perceive that the products or services we provide
June 2008
Wise Investing: Customer Surveys and ROI
Scientific research determines that a small increase in customer satisfaction can equal a major increase in ROI.
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