May 2007
John Battelle's Searchblog: Yahoo's MyBlogLog to Rebrand, Other Changes...
by kuroyagi
At SOBcon yesterday in Chicago, Robyn Tippins, who was recently hired as the MyBlogLog community manager, spoke about several major upcoming changes with MyBlogLog.
July 2006
'Life Takes Visa' Takes to Web
by bluexmass
Lyons said the brand shift was necessary because individuals are no longer only concerned about finding a place where their plastic is accepted, but also about spending via other products and platforms, from debit to online to mobile.
Rebranding - Wikipedia, the free encyclopedia
by bluexmass
This involves radical changes to the brand's logo, brand name, image, marketing strategy, and advertising themes. It usually results in the repositioning of the brand / company.
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