20 July 2006
Using Ethnography to Innovate
by designative
Ethnography is hot. You'd expect the Nikes and Apples of the world to use it since their products are so directly linked to consumer wants and needs. But it's surprising that Intel Corp., a chipmaker whose products you never see, is into enthnography.
Creativity and the Design Process
by designative
Creativity is a quality that is highly valued, but not always well understood. Those who have studied and written about it stress the importance of a kind of flexibility of mind. Studies have shown that creative individuals are more spontaeous, express
23 May 2006
1
(3 marks)
