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PUBLIC MARKS with tags "open innovation" & ugc

02 June 2012 12:15

LEGO® CUUSOO | Home

by irols & 1 other

LEGO Cuusoo: This is a great example of how a company can combine different approaches in order to get external ideas and input into their innovation process. They work with a partner on the platform itself (Cuusoo), they use crowdsourcing (10,000 supporters needed for suggestions) and they reward the individuals (co-creation between LEGO and individuals). I really look forward to seeing other open innovation portals from LEGO

lego open innovation ugc

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last mark : 10/01/2013 08:12