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02 June 2012 12:15


by irols & 1 other
LEGO Cuusoo: This is a great example of how a company can combine different approaches in order to get external ideas and input into their innovation process. They work with a partner on the platform itself (Cuusoo), they use crowdsourcing (10,000 supporters needed for suggestions) and they reward the individuals (co-creation between LEGO and individuals). I really look forward to seeing other open innovation portals from LEGO

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