PUBLIC MARKS with tag mots-cles

Since the dawn of the web, developers and content editors have sought insight and enlightenment into the arcane art of search engine optimisation (SEO). This relentless battle to rise above the competition and feature at the top of the search engine result page (SERP), for a chosen keyword or search term, has forced a constant clandestine evolution upon the search engines themselves whilst they adapt to out-trick the trickster.