PUBLIC MARKS with tags marques & Citroën

Citroën is striking back against the recession and preparing to launch a new model every six months, establishing a striking new line of DS cars to accompany its extensive rebranding program.

I will start this by saying that I am not a car person, I haven't owned one in more than eight years and beyond the obvious subjects, my appreciation of cars and their makers is limited. Given the amount of e-mails I received about the redesign of French manufacturer Citroën, I am going to assume that their cars and brand mean a lot to a lot of people.

Marques

De l'avis du réseau, la clientèle Citroën s'est considérablement rajeunie ces dernières années. Une réalité qui s'inscrit en définitive dans une mutation globale de la cible du constructeur. Plus jeune, celle-ci devient également, plus aisée, plus urbaine… et plus branchée !

Paris (February 5, 2009) - Hoping to stand out as driver for change in business, Citröen turned to Landor, the top international branding and design network, for a helping hand. The result? A complete overhaul, introducing cutting-edge deployment tools: the programme established by teams from Citröen and Landor focuses on the promise delivered by the brand’s new signature, "Creative Technology."