February 2005
Adidas runs into trouble over pavement 'graffiti'
by SheinoSportswear brand Adidas has come under fire from London's Lambeth Council for an innovative marketing ploy that involved 'graffiti' on the pavements of Brixton.
BLOG d'entreprises : les grands patrons s'y mettent
by PGNETNous en parlions il y a tout juste quelques jours.Le phénomène du blog en entreprise prend de l'ampleur au sein des PME françaises.
En témoigne également un article bien intéressant sur le sujet,...
January 2005
Identityworks - Tony Spaeth, Identity Consultant: corporate identity and corporate brand building
by sbrothier & 1 otherTony Spaeth is an independent identity consultant,
focused on the uses of identity as a tool in managing and marketing
Marketing Planet
by nhoizey & 1 otherMarketing Planet is an international minded website. Its aim is to enhance exchanges of marketing ideas and experiences. The website is made by marketers and people linked to marketing activities. Marketing Planet targets any people working or interested in all types of marketing. By the way it is organised and open to reactions and participations, we hope to create a place where people come together to exchange information and to provide their opinions.
Blog d'entreprise : outil révolutionnaire ?
by PGNETInitialement destiné à un usage personnel, le Blog (Web Log) prend d'assaut les milieux professionnels. Il faut avouer que les avantages sont nombreux pour les entreprises de toutes tailles :...