PUBLIC MARKS with tags light & typography

Neon art

This past Friday was the Abduzeedo meetup here in my hometown of Porto Alegre. It was really cool, we had a lot of fun and a lot of beers! When I was leaving I noticed the neon sign outside the pub and it really inspired me to create a tutorial on how to acheive that type of effect in Photoshop.

Entering the artistic space of Fred Eerdekens places the spectator in a semantic landscape in which what one had thought of as stable meanings are continually twisted and turned. What better way to figurize this than by letting the spectators themselves ‘twist and turn’ in trying to make sense of the objects. In spiralling around the objects, they in fact become direct figures of the play of logic that rules the objects. After the linguistic turn, and in the wake of post-structuralist thought, the topography of our mental landscapes has become increasingly intricate. The work of Fred Eerdekens attests to this fact and it provides a conceptual map of this, in many places still unknown territory.