PUBLIC MARKS with tag "integrated marketing"

"もちろん、広告ならばメッセージをコントロールできる、露出が確保されているなどのよい部分もあります。広告と広報、もちろんSPやWebも含め、それぞれの特徴を正しく理解して、統合的に実施するというアプローチです。"

It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant.