public marks

PUBLIC MARKS with tag definition

16 July 2006 23:00

Mail-in Rebate的内幕

by bluexmass
Rebate的操作如下:1 任何零售终端,可以标出一个较低的折扣价格,但是顾客需要支付全价购买。2 凭借发票和产品条码,填写一个表格后,将这些东西寄到一个指定的机构。3 该机构核实真伪后

Point of sale display - Wikipedia, the free encyclopedia

by bluexmass
The Display on point of sale (or point of service, POS, PoS), which means a retail shop, a checkout counter in a shop, or a variable location where a transaction occurs.

Coupon - Wikipedia, the free encyclopedia

by bluexmass
In marketing a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product. Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a

Sales - Wikipedia, the free encyclopedia

by bluexmass
The primary function of professional sales is to generate and close leads, educate prospects, fill needs and satisfy wants of consumers appropriately, and therefore turn prospective customers into actual ones.

Sales promotion - Wikipedia, the free encyclopedia

by bluexmass
Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales.

Direct marketing - Wikipedia, the free encyclopedia

by bluexmass
Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media such as mail and email.

Facelift (product) - Wikipedia, the free encyclopedia

by bluexmass
A facelift is the revival of a product through cosmetic means, for example by changing its appearance while leaving its underlying engineering or design intact.

16 July 2006 22:00

Public relations - Wikipedia, the free encyclopedia

by bluexmass
Public relations is the art and science of building relationships between an organization and its key publics. It is concerned with communications management.

16 July 2006 20:00

Streaming media - Wikipedia, the free encyclopedia

by bluexmass
Streaming media is media that is consumed (read, heard, viewed) while it is being delivered. Streaming is more a property of the delivery system than the media itself. The distinction is usually applied to media that are distributed over computer networks

Click-through rate - Wikipedia, the free encyclopedia

by bluexmass
CTR is most commonly defined as number of clicks divided by number of impressions and generally not in terms of number of persons who clicked. This is an important difference because if one person clicks 10 times on the same advertisement instead of once

Cost Per Mille - Wikipedia, the free encyclopedia

by bluexmass
CPM (Cost per Thousand) advertising is the most common basis in the business and is used for most display advertising and rich media (and newspaper, magazine, radio or tv).

Cost Per Click - Wikipedia, the free encyclopedia

by bluexmass
CPC (Cost Per Click) advertising is also performance based and is common in search marketing, where it is often known as Pay per click (PPC). In this scheme, an advertisement may be displayed (and assumedly viewed) many times, but the advertiser only pays

Cost Per Action - Wikipedia, the free encyclopedia

by bluexmass
CPM (Cost per Thousand) advertising is the most common basis in the business and is used for most display advertising and rich media. This scheme most closely resembles offline advertising, wherein the advertiser is paying for exposure of their message to

Search engine optimization - Wikipedia, the free encyclopedia

by bluexmass & 1 other
Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay per click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website b

Spam (electronic) - Wikipedia, the free encyclopedia

by bluexmass
Spamming is the abuse of electronic messaging systems to send unsolicited, bulk messages. While the most widely recognized form of spam is e-mail spam, the term is applied to similar abuses in other media.

Content promotion

by bluexmass
Many major search engines will promote an advertiser's content or their own content on their search results pages. This is usually done in a separate area from the editorial results.

16 July 2006 19:00

Paid inclusion

by bluexmass
Advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given.

Paid placement

by bluexmass
Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.

Paid inclusion - Wikipedia, the free encyclopedia

by bluexmass
In paid inclusion, a site owner pays a fee in order to have web pages included in a search engine's editorial listings.

Banner advertising - Wikipedia, the free encyclopedia

by bluexmass
The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation or sound to maximize presence. Images are usually in a high-aspect

Contextual advertising - Wikipedia, the free encyclopedia

by bluexmass
Many advertising networks display text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown.

Rich-media-advertising - Wikipedia, the free encyclopedia

by bluexmass
The display advertising portion of online advertising is increasingly dominated by rich media, generally using Macromedia Flash. Rich media advertising techniques make overt use of color, imagery, page layout, and other elements in order to attract the re