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Digital media technologies have opened many new channels of communication and information, giving companies the opportunity to develop much closer relationships between their brands and their consumers. As a result, both companies and their brands have had to establish the type of strong personality and confident attitude that can engage consumers, inspire trust, obtain advocacy, and sustain active interest and involvement.

With the growing global economy, companies are looking for ways to improve their market share. Many excellent firms have learned how to beat their competitors through the implementation of new management, marketing, and/or manufacturing techniques. Harley-Davidson is one of those excellent companies whom has challenged traditional ideas. We intend to show through this case study that any company can follow Harley-Davidson's techniques and lead themselves to excellence.

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Bienvenue au Toys Club où votre seul souci sera de savoir si vous choisissez une Ferrari, une Lamborghini, une Aston Martin ou une Bentley. Jouir sans posséder, plaisir ultime....

Nioki est une communauté d'adolescents. Espace d'expression, de rencontre et d'information pour les 11-19 ans, Nioki est développé par Avedya, filiale du groupe Edi-presse, leader de la presse Jeunes en France.

Consider "Where are you?" a thing of the past.

Kids and Social Media The study also examines how kids are using online and handheld social-networking tools - and how frequently.

Blogbang est une plate-forme publicitaire 2.0 - Les marques y déposent des briefs, les internautes créent des pubs et les bloggeurs diffusent celles de leur choix contre rémunération.

The Freesound Project is a collaborative database of Creative Commons licensed sounds. Freesound focusses only on sound, not songs. This is what sets freesound apart from other splendid libraries like ccMixter. New to this site? Read the What is Freesound page to learn more!

Each virtual world lends itself to a different marketing strategy. In Whyville, where users tend to be fall between ages 8-15, the company launched a kind of virtual driver's ed. And since There.com is populated by those in their late teens, Scion made sure to create a more provocative social environment.