17 July 2006 17:00
netFactor Rolls Out New Analytics Capabilities
by bluexmass
LEAD GENERATION TECHNOLOGY AND SEARCH engine marketing firm netFactor today is launching a product that tracks visitors to business-to-business sites and then matches certain visitors' IP addresses to their companies. The aim of VisitorTrack is not to ide
16 July 2006 17:00
Google Seeks Patent for Targeting Ads on Wi-Fi Hotspots
by bluexmass
It describes a method by which an end user accessing the Internet via a wireless access point (WAP) would be served advertisements based on factors such as the geographic location of the WAP, a behavioral profile of users of the WAP, the vertical market s
1
(2 marks)
